Rustle

Revenue early warning

Hear it before
it happens.

Rustle is being built to watch your customers for the whole team and tell you in Slack who's about to leave and who's ready to pay more, before it shows up in your MRR.

Get early access

Built for read-only Stripe access

Pip

APP

Example data

Save

Example Co is going quiet

1,200 MRR · renews in 21 days

  • Logins down 42% over 3 weeks
  • Their admin last opened the product on Oct 2

Suggested move: a short check-in from whoever knows them best.

Open accountSnooze 7 days

What Rustle hears

Two notes it's being built to send. A third one is later, with no month attached.

Save

Who's about to leave

Quiet logins, a shrinking team, a renewal that's close. Save is designed to name the account, what changed, and one suggested move, while there's still time to do something.

Rustle Up

Who's ready to pay more

Seats filling up, usage climbing, a plan that's getting tight. Rustle Up is designed to point at the account and the reason, before the upgrade shows up in your MRR on its own.

Later

Who's getting ready to buy

Lookout is for accounts that aren't customers yet. It's marked Later. We won't put a month on it until it ships.

How it works

Three steps it's designed around. No code, and no customer success team to run it.

  1. 1

    Built to connect Stripe, read-only

    It isn't built to charge, refund, cancel, or edit anything in Stripe.

  2. 2

    Pick a Slack channel

    Choose where notes should land. It's designed so the whole team sees the same account, the same reason, and the same suggested move.

  3. 3

    Get rustles

    When an account goes quiet or looks ready to grow, a note is designed to arrive in Slack. You don't open another dashboard to find it.

What a rustle looks like

A factual note from Pip, for the channel you would pick. This one is example data, not a real customer.

Example Slack message from Pip. Example data, not a real customer. Pip does not speak in the first person.

# revenue

Example data

Pip

APP

Example data

Save

Example Co is going quiet

1,200 MRR · renews in 21 days

  • Logins down 42% over 3 weeks
  • Their admin last opened the product on Oct 2

Suggested move: a short check-in from whoever knows them best.

Open accountSnooze 7 days

Built for small teams

For people who don't have a customer success department, and don't want another dashboard to check.

No CS team required

Rustle is for the small team that already knows the account. It doesn't ask you to staff a new department.

No dashboard to check

The note is designed to come to Slack. If nothing changed, you aren't asked to go looking for a problem.

One suggested move

Each rustle is designed to name the account, what changed, the dollars in view, and one next step. The team decides what to do.

Security, in plain words

Only what is true today. A longer trust page waits until there is a product to describe.

Why we're building Rustle

Churn and expansion both show up late if you only watch the MRR chart. By the time the number moves, the conversation that could have changed it is often already over.

The tools that notice this early are built for companies that already have a customer success team. Small B2B teams need the same warning without a setup project or another dashboard nobody opens.

We're building the small version: read-only, in Slack. Join the list and we'll email from hello@tryrustle.com when early access opens. Reply to that note and tell us what you want Rustle to hear.

— The Rustle team

Get early access

Leave your name and a work email. We'll email from hello@tryrustle.com when early access opens. No date yet, and no welcome email when you join.

We'll use this only to contact you about early access. No welcome email when you join. Privacy

Questions

What is Rustle?

Revenue early warning. Rustle is being built to watch your customers for the whole team and tell you in Slack who's about to leave and who's ready to pay more, before it shows up in your MRR.

What is a Rustle Check?

Designed as a first look at the accounts in Stripe: who's going quiet, who's slipping, and who's ready to grow. It isn't running yet. People on this list hear first when it does.

When does early access open?

We don't have a date. We'll email you from hello@tryrustle.com when it opens. Joining the list does not send a welcome email, and it doesn't start a newsletter.

What will Rustle be able to access?

The product is designed for read-only billing data, plus product and CRM data only if you choose to connect them later. This waitlist does not connect to Stripe. Rustle is not built to charge, refund, cancel, or edit anything.

We don't use Stripe. Can we still join?

Yes. Join the list, and tell us what you use for billing when we email you.

How much will it cost?

Pricing will be shared with early-access members.

Is this another customer success platform?

No. There are no playbooks to configure and no customer success team to hire. Rustle is being built as an early-warning note in Slack for teams that don't have that department.

Do you use cookies?

The marketing site doesn't set marketing cookies. Analytics on the live site is cookieless. The details are on the privacy page.

Still wondering? Email hello@tryrustle.com.